Skydco Business Blog

Friday, September 30, 2005

More Website Traffic from Higher Page Rank. by: Hans Hasselfors

Many surfers use the Google or Alexa bar that integrates into their web browsers which consequently makes it easier for them to search and navigate through Internet. However, how many have the “overall page rank” indicator on these bars which shows either a ranking or the importance of the page?

The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a search. It decides which website or page deserves the top places in the results of the search of a keyword. The search engine basically calculates the importance of the webpage.

For example, let’s say that you prepared a webpage supplying the users with focused, detailed and understandable info. You think your page deserves a high importance, therefore when you search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes life is cruel. If you don’t optimize your webpage for a specific keyword, if you don’t get enough inbound links directing the user to your site, you would be disappointed by the 1/10 importance rating in Google. Don’t give up! It’s still worth fighting for. There are several factors which decide the page rank of a website.

First of all, Internet is not like the streets of a city: if you put your “shop” in a busy street, people will drop by your place. No visit on Internet is a coincidence. You have to create your links from other sites (inbound links). You also have to increase the internal linking of your website so that visitors can just “hang around” in your site. So your first factor for the page rank is the linking of your page.

Secondly, pages which attract more users (i.e. number of unique daily users) are obviously more important in the “eyes” of the search engines. This, being the dependent variable in our equation, grows directly proportional to the inbound links. So, page rank also increases with the number of unique users.

At last, relative, focused content increases the importance of your page (page rank). Initially, every page you add to your site increases the overall page rank of the whole before you start adding in-context hyperlinks; “in-context” hyperlinks because according to Google authorities, the hyperlinks that you place inside the content of the page are accepted more valuable.

Briefly, on the web, there are no lucky days, no coincidences or no serendipities. If you want website traffic on your page, you have to create it yourself. You have to put quality, focused and original content, you have to increase the number of the inbound links. The website traffic on your site will increase automatically depending on the other variables. Finally, one day you will look at your site and see that the page rank has jumped from 1 to 4 or even higher. Then you will understand that “La vita e bella.”

About The Author
Hans Hasselfors

This Article Was Published By Hans Hasselfors, from The Business Professional. Get the net working for you. Join a community of like-minded entrepreneurs and make your living online. Become a member of The Business Professional network: http://www.internet-marketing-experts-online.com

Thursday, September 29, 2005

Success is only a Plan Away! by: Shelly Lockwood

Let's step back from the World Wide Web for a moment. In fact we're going to pretend it doesn't exist yet. Don't panic! Just trying to make a point here.
OK so you're sitting at your desk. You stare at the clock on the wall. It's almost five! Can't wait to get out of there and start the long commute home.
It's the week-end, so you have some time to think. You start to wonder what it would be like to run your own business. You've always wanted to work for yourself. Better still, to work from home.

What's stopped you up until now?

Money? Right. How many of us have funds to invest in starting our own company? Not every day people like you and I.

Time? Too true. We're too busy earning a living.

Products? Sure. Could just see the basement now. Stock piled to the ceiling with gizmos.
Back to the present we go. OK, now we're back online. Phew! Glad that part's over.
You've heard all about people making money on the Internet. You decide to give it a whirl. Everybody makes it sound so easy. You see one amazing opportunity after another.
Money is no longer a problem. It takes very little to get going on the web.
Time can be managed pretty efficiently thanks to automation.

Products galore are available. Ways to develop your own as well. You can even write an e-book.
So you jump right in. You sign up as an affiliate here, buy some e-books there. You sign up here, there and everywhere. You have a slew of great products with resale rights. You're promoting your web site. Not to mention writing your own e-book.

Before you know it you've spent money you didn't have.

Invested time with no results. Your family doesn't even set your place at the table anymore.
You're wondering what went wrong. You're discouraged and about to give up. Want a friendly word of advise? DON'T!

Let's just step back offline for a minute.

This is where so many people make a critical mistake. Yes you can start your online business with very little cash. Yes you can juggle an amazing multitude of tasks through automation. As far as products go, the sky's the limit.

Go ahead, alt tab between "online" and "offline" business worlds. You wouldn't attempt to venture into the offline business world without a plan. I mean the first step is a business plan, right? Why would it be any different for an online business?

The majority of small businesses fail because they fail to plan. Online or offline, period!
If you can relate to this, then don't fret. You started on track. Ok, so you took a bit of a detour. No biggie. Just consider it part of the development stage.

Get back on track today. Write a business plan and implement it.
Oh, and let's not forget one last thing. "Get rich quick" just won't cut it, online or off. That's why they're usually referred to as schemes.

Here's to your scam free success!

Shelley Lockwood is the webmaster of http://www.scamfreesuccess.com. She encourages everyone to help stop the spread of online scams by becoming aware, and by spreading that awareness. You can learn more about online scams by visiting her site.

About The Author Shelley Lockwood
Exposed! Home business scams, Money making scams, Internet scams, email scams & more.
Help stop the spread of scams by spreading awareness...
Visit http://www.scamfreesuccess.com and become aware today!
Reprint information:
You have permission to reprint this article without alteration. Please include bio box with live link to www.scamfreesuccess.com.

Wednesday, September 28, 2005

The Never-Ending Quest for Home Business Succcess by: Wendy Betterini

When most of us dive into our first home business venture, we are filled with visions of wealth, comfort, security and freedom. We have a general idea of where we'd like to end up financially, and we work hard to get there. Some of us make it there quickly, while others may take a little longer. But at what point would we consider ourselves to be "successful?" Once we're earning a million dollars a year? Once we can afford that mansion we've had our eye on? Once we're wearing designer clothing? Of course, success means different things to different people.

Perhaps to you, success means earning a little extra money to help with household extras. To me it might mean earning more. To someone else, success might have nothing to do with money at all. They might strive for professional or personal accomplishments. The meaning of success can vary from person to person, as can our beliefs about what it takes to truly be successful.

I had an interesting experience last week. I submitted a request for work at home success stories to be featured on my website, and the response was quite surprising. Not one response. That's right, zero! I submitted this request to several popular work-at-home communities, and I purposely placed no restrictions on what "success" meant. I was quite surprised by the lack of response. Are there NO work at home successes out there? I don't believe that for a minute; I know there are many, MANY people working successfully from home. So why wouldn't they want to be featured? What could prevent them from believing they qualify as a "success story?"

Income - Many of us don't feel "successful" until we're raking in massive amounts of money and can afford to buy whatever we want without glancing at the price tag. While money is certainly one measure of success, it isn't the only one. Most of us have an idea of how much we'd like to be earning from our home businesses, but does it mean we're not successful until we reach that point? Of course not! We can be successful regardless of how much we earn. Just because you are earning $500 a month instead of $50,000 doesn't mean you're not a success. In order to earn $50,000, you must first earn $500!

Status - If we haven't quite reached the "level" we're striving for in our home businesses, we may not allow ourselves to feel like a success. "Once I get 1,000 customers, then I'll be successful," we say. Or once we get 100,000 subscribers to our newsletter, or hire our first employees. Whatever status we're trying to reach, we place requirements upon ourselves and won't consider ourselves successful until we meet them. The problem with this is that home businesses (or businesses in general) are not static. We don't just "get there" and then call it good. We will always be striving to gain more customers, recruit more agents, sell more products, earn more money, set goals and reach them. We will always be pushing ourselves to do more, be more. This is a good thing!

Perfectionism - We are so much harder on ourselves than we are on anyone else. Does one little thing keep you from feeling like a success? Perhaps you're earning as much as you want to with your home business, but there are also things you struggle with. Like organization, finances, or coming up with new ideas and seeing them through. Rather than thinking of yourself as successful, you allow those little things you don't do perfectly to hold you back. You berate yourself, "I would be successful if it wasn't for my messy filing system!" or "Will I ever learn how to do this right?" No one is perfect. We all have things we're good at, and other things we're not so good at. Accept that about yourself. It's really not important to do everything so perfectly. We can only do our best and have fun with it.

Modesty - It's true that no one likes a braggart. Perhaps the people who read my request didn't want to appear boastful or conceited by submitting a success story. While modesty is a good thing, is it possible to carry it too far? Does being modest mean we can't take pride in our own accomplishments? Does it mean we have to hide our success? No. There is a very big difference between sharing our success and bragging about it. Braggers try to make themselves appear better than others and put themselves up on a pedestal, while people who share their success in a genuine way strive to inspire others. By sharing our successes, we encourage people to make their own success stories! We demonstrate that it is indeed possible to be successful working from home. What a gift that is!

You may be surprised to learn the actual definition of Success: 1) a favorable result; 2) the gaining of wealth, fame, etc. Most of us use the second definition more often than the first. But take a close look at that first definition. A favorable result. How easy is it to attain a favorable result? Very! Just because your results may not be as large as you'd like them to be doesn't mean you're not successful. If you've attained ANY favorable results, you are a Success!

The most important aspect of success is believing we deserve it. So many of us struggle with worthiness issues. Some of us were told as children that we'd never amount to anything; we internalized that message and continue to carry it with us to this day. Others might be afraid to try because we've never felt quite "good enough." As soon as we start working toward our goals, self-doubts come creeping in and our inner critic starts harping at us: "Who are you kidding? You don't have what it takes to be successful. Just give it up and get a real job!" So we sabotage ourselves, create obstacles to block our way, and continue our never-ending quest for success.

The truth is, we will only be as successful as we ALLOW ourselves to be. The human mind has amazing power. Whatever we consistently tell ourselves is what we will create in our lives. If we don't believe we deserve success, we will avoid it (even though we trick ourselves into believing we're working toward it). If we tell ourselves we're not good enough, we will act in ways that prevent good things from happening to us. The good news is that this also works in reverse. If we tell ourselves we're successful, we will be. If we keep affirming that we're good enough, strong enough, capable enough, we will be. Think about the significance of that. It means it's ALL WITHIN OUR CONTROL. Whatever we want to be, we can.

Don't be afraid to embrace your success, no matter how small you perceive it to be. Remember, any favorable result equals Success!

About The Author
Wendy Betterini is a freelance writer and web designer who has been successfully working from home since 2003. In 2005 she launched http://www.creativeworkathome.com/, a community and resource center for home-based professionals, and those who aspire to be. Visit today for tools, tips and information on how you can create your own home-based career, or further improve the one you already have!