Skydco Business Blog

Wednesday, May 20, 2009

If it’s Viral is it addictive?

The application of the word viral to marketing and advertising refers to the technique of using pre-existing social or contact networks of web users to increase brand awareness or to achieve other marketing objectives. The viral aspect of these actions is through the self-replication marketing or advertising that results.

Whilst there are many methods and schemes used by many e-commerce sites today, there are still some that can help you with an extra boost in the site popularity ratings or in increased traffic to a site. One of these methods is viral marketing or viral advertising.

While the term Viral usually conjures an image of a virus, a word very much dreaded by all computer owners. It is in reality the concept of the viral transmission of your market or advertising information in the form of a viral campaign, that builds the public awareness of one’s product or company. Viral marketers or advertisers use many forms of media to reach out to the public without actually promoting the product.

By riding on other forms of addictive media, it means that a person could get hooked on the product and be obliged or amused to actually pass it on. The product or company advertisement gets passed along with it. In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their contact, friends and family.

They sponsor certain media, in the internet marketing world a program, a product or a membership site which one may pass on to another with the company brand or logo, or the products description or any other content to help promote the company or its product, by defining viral market definition.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost and some instances FREE. To avoid being tagged as spam mail, viral marketing strategies count on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and they will probably open it as well.

Many companies offer incentives such as discounts, rebates, reports or even products to help spread their viral message. They rely on the number of recipients a viral marketing activity gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Almost every site and company is catching on to the effectiveness of Viral Marketing and Advertising. Along with other methods of site promotion, like Search Engine Optimization, pay per click and the like, viral marketing could easily push you ahead in the ratings or your perceived earning capability.

In order to understand viral marketing at its best, take a look at a product called the Ultimate SuperTip. Described as the greatest free viral marketing idea of all time, it certainly delivers. It is an amazing FREE e-Book product; it leads you gently through the process of viral marketing and advertising and brings you to your ultimate success in this marketing method.

Many companies have tried viral marketing and there are many success stories. The contemplation that what you sow today will still be paying off in months even years to come is it’s ultimate benefit.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits that Viral Marketing or Advertising will provide for you and your sales figures.

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